Originally posted by mbaamin08
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2009 NLDS: Philadelphia Phillies V. Colorado Rockies, Philadelphia Wins Series 3-1
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Even with the fact that 3 of the 4 series were sweeps, and none went the full 5 games, TBS’s exclusive coverage of the MLB League Division Series (LDS) led the network to its most-viewed week in the 33-year history of the network. For the 2009 LDS, TBS garnered double-digit increases in ratings, total viewers and households. Over the course of 13 LDS games, TBS averaged a 3.1 US household rating, up 11%, and an 11% increase in total viewers (4,769,000 vs. 4,282,000) when compared to the 2008 LDS. In addition, the 2009 LDS has averaged 3,575,000 households, an increase of 11%.
Last week, TBS averaged 5.4 million viewers, 4.0 million households, 1.1 million adults 18-34, 2.5 million adults 18-49 and 2.5 million adults 25-54 in primetime. In addition, TBS was ad-supported cable’s #1 network for the week in primetime and on a total day basis among households, viewers and key demographics.
For TBS’s six days of MLB Postseason coverage, the network saw strong growth in all key demos when compared to 2008, including:
A18-34: +11%; 956,000 this year vs. 859,000 in 2008
A18-49: +7%; 2,057,000 vs. 1,925,000
A25-54: +5%; 2,141,000 vs. 2,030,000
M18-34: +11%; 642,000 vs. 579,000
M18-49: +7%; 1,410,000 vs. 1,321,000
M25-54: +4%; 1,472,000 vs. 1,413,000
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