Announcement

**Chewford** · 12-01-2009, 01:41 PM

The Florida Marlins inconvenient gamedays/awkward seat location pack!

**lou** · 12-01-2009, 01:52 PM

Originally posted by Chewie View Post

The Florida Marlins inconvenient gamedays/awkward seat location pack!

I consider this the "we just want people in the park, so yea we'll sell you this seat and don't care if you walk four sections over to the infield" package.

**yandro** · 12-01-2009, 02:01 PM

Originally posted by lou View Post

I consider this the "we just want people in the park, so yea we'll sell you this seat and don't care if you walk four sections over to the infield" package.

true!

**Swifty** · 12-01-2009, 02:18 PM

You know what the Marlins should do, and I'm 95% sure this is probably a good idea: go to general admission seating.

Make the first 10 rows or 6 or whatever season ticket seats. Keep the green seats and batters box the way they are, I'm just talking about the regular 100 level seats. Those designated rows are reserved seating (as in, lou owns seats x-y in row z). Make the rest of the entire stadium general admission. We sell 5,000 full season equivalents, approximately 2-300 of which are in the batter's box/founder's field, and those 2-300 have to account for at least 1/4 of their season ticket revenue. It's a great idea and it'd make the Marlins one of those quirky throwback stories. Maybe tier the GA for infield/outfield, but other than that, go for it. I think it'd work, and it's not like we wouldn't still get the 1.3 million fans or whatever it is anyway.

**lou** · 12-01-2009, 02:34 PM

Originally posted by Swift View Post

You know what the Marlins should do, and I'm 95% sure this is probably a good idea: go to general admission seating.

Make the first 10 rows or 6 or whatever season ticket seats. Keep the green seats and batters box the way they are, I'm just talking about the regular 100 level seats. Those designated rows are reserved seating (as in, lou owns seats x-y in row z). Make the rest of the entire stadium general admission. We sell 5,000 full season equivalents, approximately 2-300 of which are in the batter's box/founder's field, and those 2-300 have to account for at least 1/4 of their season ticket revenue. It's a great idea and it'd make the Marlins one of those quirky throwback stories. Maybe tier the GA for infield/outfield, but other than that, go for it. I think it'd work, and it's not like we wouldn't still get the 1.3 million fans or whatever it is anyway.

San Francisco isn't doing this, but they are doing a quirky pricing thing they call "airline seating" for a couple of sections in the Upper Deck. I'm not sure exactly how it works, but there are no set prices per section, it's more like they set a very low minimum (like $5.77 per ticket with the marlins or whatever) and let the market decide through demand how much those seats are worth. I'm guessing some sort of auction listing where if you have hypothetically 1,000 tickets to sell, whoever has the 1,000 highest bids win the seats regardless if the top bid is $35, and the 1,000 bid is $17. From what I remember reading, the weekday games are very low in price and they rise dramatically during weekends or marquee matchups. Maybe call this a quasi, "pay what you want" pricing structure. For us, if people only want to pay $5 instead of $12 for a upper deck reserved seat for a Mon-Thursday game, why not?

**Swifty** · 12-01-2009, 02:49 PM

Well if they do it like the airline there's a sales threshold. Whatever the minimum is, after 20 sales or 100 or whatever the threshold is set to, increases to the next tier and on and on until a sellout.

That'd work for most market, but not Meeame. That's just another reason to not go to a game. Remember, we're still the only market with rain, traffic and heat in the summer. Bless their hearts for going to a game at all.

**lou** · 12-01-2009, 02:55 PM

I bet they'd sell a lot of tickets if they had a "beer and ticket for $10" deal.
--------------------
Landshark Beer!

(I know the name changes soon. Just saying!)

**Swifty** · 12-01-2009, 02:58 PM

But there's no incentive to do something like that when they don't control concessions.

The reason I think the GA would be a windfall would be a need for fewer ushers (which is a cost coming directly from the Marlins). More of an incentive to buy season tickets (so then the best seats really are yours) and, theoretically, the Marlins would have no incentive to drag out games during rainy days. Bad weather games can be called at 7. If 90% of the seats are GA anyway, giving the rain-check isn't a huge issue.

**Omar** · 12-01-2009, 04:10 PM

I'd be totally for General Admission, since it happens every game anyways. Just make it official.

Also gives people a reason to actually get to the game early

**BigGameFish** · 12-02-2009, 11:59 AM

These are the games I go to most anyways, good for those boring nights when nothing else is going on. Plus, I usually buy fish tank ($13) and just sit in the visitor bullpen box because there is always a breezeway there where NO ONE checks tickets, like literally there is no one there. So doing this for half the price is a great deal. Only problem is idk how many of these games I'd actually go to. Prob 15-20

**Party** · 12-02-2009, 12:35 PM

Originally posted by Swift View Post

But there's no incentive to do something like that when they don't control concessions.

The reason I think the GA would be a windfall would be a need for fewer ushers (which is a cost coming directly from the Marlins). More of an incentive to buy season tickets (so then the best seats really are yours) and, theoretically, the Marlins would have no incentive to drag out games during rainy days. Bad weather games can be called at 7. If 90% of the seats are GA anyway, giving the rain-check isn't a huge issue.

You would have to charge higher prices for GA.

Infield Box - $28
Bullpen Box - $16

That's a $12 difference. Let's say there are an equal amount of INF and BULL seats and they meet half way, $6 more per ticket for a family of 4 is a lot of money. That is not even taking into account for how much each section sells on a daily basis compared to the other. I wouldn't be surprised if the Marlins sold as many or more Bullpen box seats in walk-ups.

**Swifty** · 12-02-2009, 01:17 PM

Well, what I'm saying is that the Marlins have X income from seats, and going to GA won't kill that income.

If they keep the top-two tiers of seats the way they are (batter's box, founder's field) they're still bringing in approximately 1/4 of their income (batters are $325/game and field are $150/game). Even if you "lose" the founder's club, you keep those as season seats so you incentivize people to buy seasons (thereby getting a reserved seat in the first 8 rows) so while you may lose a family of four on a Tuesday night, you might pick up a father-son combo for half a season.

I realize there are problems that have to be addressed, like tiering it so it's not truly GA, but still, I think we keep at least static attendance and maybe pick up an extra 40K over the course of the season, since that's just 500 people a game and something quirky like this is good to generate some interest.

Plus, you also have to figure that losing the Yankees and the 120K or so we drew from them that weekend means we're going to look at a huge drop in ticket sales and interest for 2010.

**Party** · 12-03-2009, 01:30 PM

I did some estimating based on the Marlins seating chart:

Seating Capacity

Founders' Club: ~1500
Infield Box: ~4800
Field Box: ~1480

Bullpen Box:
Visitor: ~2950
Home: ~3830

Total: ~14,560

Club Level:

A: ~3080
B: ~2850
C: ~1750

Total: ~7,680

Outfield:

Terrace: ~2950
Fish Tank: ~2070

Total: ~5,020

Lower Bowl Total: ~27,260 (Really close to what I've heard)

Upper Deck: ~15,120

Total: ~42,380

Announcement

Marlins 2010 Holiday Pack

Marlins 2010 Holiday Pack

Comment

Comment

Comment

Comment

Comment

Comment

Comment

Comment

Comment

Comment

Comment

Comment

Comment